Direct Marketing in Todays Communicational Mix Free Essay Example, 2250 words

Direct marketing is defined as any direct communications to a consumer or business recipient that is designed to generate a response in the form of direct order placement, or request for more information - lead generation or visit to stores or another place of business to purchase the product traffic generation . Direct marketing can be in the form of direct response advertising, face-to-face direct sales, telemarketing, kiosk marketing, direct mailshots, online and email campaigns (Shultz Barnes 2001). Direct marketing has the distinct characteristics of being nonpublic, immediate and customized and being interactive (Armstrong Kotler 2001). Contrasting with mass marketing, direct marketing involves individual customers of whom the profiles are available to marketers and targeted with customized products, and market offers and individualized messages, distribution and incentives. Contrasting with mass marketing efforts of attracting customers, the direct marketing effort is foc used on retaining customers and deriving maximum lifetime value out of a customer base with whom the firm aims to establish a high level of customer intimacy (O Malley et. al. 1997). Highly developed customer profiling within Customer Relationship Management systems (CRM) such as Hilton Honours of Hilton Hotels manages and make use of over 4 million customer profiles and 14 million customer data records in developing their focused promotions combined with direct marketing efforts (Big Look at a Big Company 2005). We will write a custom essay sample on Direct Marketing in Todays Communicational Mix or any topic specifically for you Only $17.96 $11.86/pageorder now The intended benefits and effects of direct marketing include the convenience, immediacy, privacy and customized nature of the shopping experience. Direct marketing through online mode brings in added benefits of facilitating a wide array of information and comparative search options so that buying decisions are well informed. The interactive nature of this promotional tool also allows for a high level of interaction where consumers can have pre and post transaction contacts with the supplier, reducing possible cases of consumer dissonance, which may have negative effects on brand perceptions.

Should Marijuana Be Banned - 1241 Words

â€Å"Saying goodbye to the college high?† Is the feeling of the cannabis high worth the academic and social side effects? This has been a question asked around many campuses across the state of Colorado. Ever since marijuana became legal in Colorado, it has become a hot topic on whether or not a college should allow their students to participate in the intake of cannabis products. College students and Universities as a whole are hindered by the availability and side effects of marijuana. Marijuana is â€Å"the common American term for the plant Cannabis Sativa† (Caulking, Kilmer, Kleiman). Marijuana has been the foremost leader in illegal substances used worldwide. It has been recorded that 133 million Americans have used marijuana in the in the past year. Notably outnumbering all other illicit substances combined. However, only 7 million of the 133 million use marijuana on a regular basis. In juveniles, 45 percent have admitted to trying marijuana at least once and 6 percent use marijuana daily. Furthermore, out of the 133 million users nationwide, only about 3 million have their medical marijuana license. There are many ways to consume this plant including inhalation of smoke or vapor given off by the cannabis plant. Likewise, many people also consume this plant by ingesting edibles and beverages including brownies, cookies and teas. With this in mind, if a college student decides to participate in the intake of the cannabis plant he or she will be affected by a â€Å"high†. ThisShow MoreRelatedMarijuana Should Not Be Banned Essay1560 Words   |  7 PagesWithin today’s society, Cannabis is seen as a harmful substance of such negative controversy. Marijuana is a very prominent and controversial issue in society today. Despite many malicious allegations have been made regarding marijuana today, the truth of what marijuana’s real dangers are are beginning to come about again. Sadly, these facts have been held under considerable judgement because of what people stereotype a pot smoker as. This has been brought under heavy criticism due to the stereotypicalRead MoreM arijuana Should Be Banned Marijuana1667 Words   |  7 PagesCannabis, otherwise known as marijuana, is a way of preparing the marijuana plant so that it can be used as medicine or a psychoactive drug. It is the most extensively banned drug in Britain. However, many local societies and organizations advocate a reform of its validity. These include NORML UK, UKCSC Drug Equality Alliance, as well as Cannabis Law Reform. Other societies such as the Centre for Social Justice and Skunk Sense argue in favour of cannabis remaining illegal (UK Government, 2014). ThereRead MoreMarijuana Should Be Banned Marijuana944 Words   |  4 PagesThroughout the history of agriculture, the marijuana plant, also known as cannabis or hemp has been extensively used as a source of medicine, fiber, and intoxicant. In the ancient folklore and writings of China and India, the earliest known descriptions of cannabis are evident. According to historians, marijuana was mostly used a ritual intoxicant and later on, it found significance in folk medicine. The practice of smoking of marijuana has only appeared recently. There has been a lot of literatureRead MoreMarijuana Should Not Be Banned Marijuana1282 Words   |  6 PagesCannabis, also known as marijuana, is largely known for its use as a psychoactive drug and medicine. It’s become a controversial issue as many people are against legalizing it because they believe it is a gateway drug (a drug that isn’t necessarily addictive, but can lead the user to use more addictive drugs) or for other reaso ns. Others, such as Daniel J. Pfeifer, support the legalization of marijuana for recreational and/or medicinal use. As a law student, Pfeifer argues the federal government’sRead MoreShould Marijuana Be Banned?854 Words   |  4 Pagesalone, tobacco was to blame for an overwhelming 435,000 deaths. In the whole past of humanity, marijuana has never been documented as a reason of death. Not one person in noted history has died due to the consumption of cannabis. (Annual Cause of Death in the United States.). However, marijuana has been connected to short term memory loss and to a faintly condensed lung volume when habitually inhaled. Marijuana also impairs judgment and motor skills, but its effects are nowhere near as severe as thoseRead MoreShould Marijuana Be Banned? Essay1267 Words   |  6 PagesTo begin with marijuana is a natural plant grown in countries outside of the US. However, marijuana known to naturally grow from the earth, which its natural state is a dry leafy f lower stem or in medical terms labeled hemp plant or Cannabis Sativa. Next, the active ingredient in marijuana contains mind altering chemicals called THC (9-tetrahydrocannabinol) and other related compounds made, from the cannabis plant. Not to mention, marijuana is the most widespread illegal drug used, in addition toRead MoreMarijuana Should Be Banned Marijuana1449 Words   |  6 PagesMarijuana has been used throughout history since before the 1600s and the timeline has continue to today. But it did not become an issue until the 1900s through 1920s after the Mexican Revolution. During this time many Mexicans immigrants arrived in overwhelming amounts into the United States introducing marijuana as a recreational drug to Americans and its culture. As a result, many Mexican immigrants became associated with marijuana and the terror and preconception that they all used marijuanaRead MoreShould Marijuana Be Banned Marijuana?1796 Words   |  8 Pagesseveral ways a person can con sume marijuana. The first and most popular way is by smoking it. Cannabis can be rolled into a joint, or smoked through a pipe. The next is by vaporizing. Vaporizing the marijuana heats it up to the point it becomes a vapor. Vaporizing is a safer alternative to smoking marijuana. Vaporizing the marijuana reduces the amount of harmful smoke that will affect the throat and lungs. Another way is by using topical agents. This means the marijuana is applied directly to the skinRead MoreShould Marijuana Be Banned?951 Words   |  4 Pagesrate of drug consumed. Most times the easy way seems like the best way out, the use of drugs, especially steroids for boosting up performance anywhere should not be encouraged, but when people demand for the best from everything, what choice is given? Legalizing Steroids the United States would have a huge effect on everyone, just like marijuana. There are different articles, and documentary of several cases of steroids; their types, their effects and result, the thought of researching, and presentingRead MoreShould Marijuana Be Banned? Essay909 Words   |  4 Pages Marijuana is now partially decriminalized in 24 states including DC and legal for recreational use in 4 states. Due to new medical studies, and the consequences on those convicted from use of the most common illicit drug in the world, the United States is being forced to rethink its stance on the matter. The fundamental argument about Marijuana in this country is: should Marijuana continue to be prohibited to citizens based on its health effects and/or medicinal values? Marijuana is the most commonly

Community Development Venture Capital †Free Samples to Students

Question: Discuss about the Community Development Venture Capital. Answer: Introduction The Torres Strait Islanders are the native people of the Queensland region of Australia. However, there is a difference between the Aboriginals residing in the rest of Australia and the Torres Strait Islanders. There are two categories of Torres Strait Islanders staying closer to the coast and mainland of Bamage and Seisia. These native people have a distinct culture, which varies on the types of islands they are living in. This essay will look into the development of ATSI community by combining the specific theories to focus on the desired changes in the society. Rothmans model will be used to describe the approach of community work suitable for the ATSI (Arsenberg, 2017). The area of Torres Strait Island has 6800 residents and another 42000 live in the north of Queensland, especially in Cairns and Townsville. The aboriginals are indigenous of Australia as similar to the Torres Strait Islanders; however, the later belong to Melanesian origin. The aboriginals and the Torres Strait Islanders are the primitive population of the Australian land and region. Their knowledge of land and water is original which has come down their ancestral lineage. Such indigenous knowledge was effective in forming a spiritual, social and economic connection with the country. The connection with the land and region of Australia has travelled from the past and developed the present for shaping a better future (Lee, Kim Phillips, 2015). As the aboriginals are struggling for their land rights, therefore this area can be chosen as an area of change. To throw light on the intervention for change in community Rothman model can be used for taking a wider view. This model was effective in observing this practice as an enriching field including program planning, evaluation, administration, policy analysis and development and resource development and allocation. The strategic and intentional considerations were stressed upon for the change in ATSI community (Shragge, 2003). It was helpful with regard to social planning, policy initiatives based on neighborhood citizen and the development approaches, and advocacy- oriented community accomplishment. Further, it can be mentioned that the formulation of community interference comprises of different kinds of practices. The distinctive forms include practice of social policy planning, developing capacity and advocacy. The ATSI community has created their own knowledge and understanding of the ecological system, which reflects the present symbiotic relationship with their traditional land and water. The knowledge of this community regarding their land and water has helped in protecting the climate, people, land, culture and biodiversity (Hardina, 2012). In this way, they have been able to establish a mutual culture with the environment from a long time. Land is regarded as the base of entire aboriginal relationship, their economy, cultural practices and identity. Even though the land has suffered a lot due to illegal capture, the community did not fail to retain their connection with the same through narration, political activities and other ceremonies. The community has continued their struggle for land rights to attain recognition and respect. According to Kenny, McGrath Phillips (2017), community development is such a field of study, which consists of social and political movements. It aims to develop the community and make the world a better place to live in. This book has focused on the activities taken up by the communities to fulfill their needs by gathering required resources. In the Australian context, community development by means of different programs targets to assure that the natives fit into the western culture to lead an improved life. Therefore, the democratic theory can be suitable in this respect as the ATSI community need their freedom and be a part of the whole of Australia by overcoming the challenges. The community development agents are known as the external professionals who hold different views on this practice. While some consider it as a job or profession, others think it to be suitable for someone who is not a part of the community. The Rothman model of community organization is based on the concept that to bring about change in the community, the local people should be involved in the process of planning, implementation and analysis. It involves the three models of locality development, social planning and social action. The locality development model refers to the belief that to bring about change in the community more people should be involved in the process. For instance, the fight of the aboriginals of Australia for land and water should encourage the rest of the natives too. It will make their struggle worthwhile with the use of democratic procedures and voluntary cooperation (Kovner Lerner, 2015). The social planning model is a technical process of problem- solving in association with significant problems of the society. However, in comparison to the previous model, the extent of community participation might vary in this model. The main aim of this model is not to enhance social change as part of community practice. For instance, the struggle of the ATSI community for land and water need to be considered as an important problem that requires technical process to be resolved. The social action model assumes that a disadvantaged portion of the society needs to be looked after for making demands on the fortunate community. The disadvantaged community consists of the aboriginals and tore strait islanders who deserve social justice and their value in decision- making process. As stated by Gilchrist (2009), the agents of community development take help of networking system to achieve their objective of developing communities and helping the members of the community to lead a better life. Conclusion It can be concluded from this essay that development of aboriginal and Torres Strait Islander community requires immediate attention. Little bit of difference that exists between these native citizens of Australia need to be mitigated by the agents of community development. The Rothman model of community organization was used to focus on locality development, social planning and social action. The specific models have helped in discussing about the desired changes in the community that would help in their progress. References Arensberg, C. M. (2017).Introducing social change: A manual for community development. Routledge. Gilchrist, A. (2009).The well-connected community: a networking approach to community development. Policy Press. Hardina, D. (2012).Interpersonal social work skills for community practice. Springer Publishing Company. Kenny, S., McGrath, B., Phillips, R. (Eds.). (2017).The Routledge Handbook of Community Development: Perspectives from Around the Globe. Routledge. Kovner, A., Lerner, J. (2015). Doing well by doing good? Community development venture capital.Journal of Economics Management Strategy,24(3), 643-663. Lee, S. J., Kim, Y., Phillips, R. (2015). Exploring the intersection of community well-being and community development. InCommunity well-being and community development(pp. 1-7). Springer, Cham. Rothman, J. (1995).Strategies of community intervention: Macro practice. FE Peacock Publishers, Inc. Shragge, E. (2003) Social action and it's legacy for social change: Activism and Social Change.Broadview Press; Ontario.