Total quality pointer paper Research Example | Topics and Well Written Essays - 500 words

Total quality pointer - Research Paper Example For instance, Quality entails developing and sustaining relationships by evaluating, expecting and fulfilling stipulated or stated requirements or needs. For instance, it is always the norm to seek zero defects and conformance to needs in order to develop and sustain relationships (George, 1998). Quality is the ongoing process of consistently producing what customers’ demands or wants while eliminating and reducing errors before and after delivery of services or goods to the customer. They will look at the segmentation criteria that allows an organization to determine which bunch of consumers are based suited to serve and which service or product offer will meet both the requirements of its selected segment and do better than their competitors. In addition, modern pioneers gather information about what customers needs and this in turn helps the firm to provide the consumers with what they want (Simon, 2011). Further, they focus on target marketing which helps them to brand messages on specific market that are more likely to purchase their product or service than other markets. Having specific knowledge about what target market will enable the firm meet the demands of its customers. Elements of quality are important because they define the firm or organization when it comes to treating or dealing with its customer. This in turn helps an organization know what it needs to do in order to continue providing quality services and products to its customers while outperforming its competitors in the market. Foreseeing the future in terms of what customers expect and that is what the companies need to deliver. Companies should aim to deliver continuous value to their consumers’ changing needs because there is an ever increasing global marketplace. The future quality hangs in balance because most companies are facing challenges to recruit, develop, train