Infantilization of women in advertising Essay Example | Topics and Well Written Essays - 500 words

Infantilization of women in advertising - Essay Example This essay "Infantilization of women in advertising" outlines the reasons for infantilization of females in commercials and how it affect the perception of women id advertisement. Infantilization is not a new concept but has been in existence for quite a long time. Many advertisers edit or sexualize bodies of younger girls and use them for advertisements. An example of female infantilization is the assumptions that beauty entails getting younger. Most advertisements make this assumption when they use exaggerated pictures of young girls when advertising beauty products. They thus use images of young girls or those of women but with childish behaviors (Wade Web). The women are postured in childish ways with empty stares, hands in mouth, or adopting seductive postures. Additionally, the skin texture is exaggerated. The postures make women appear submissive and not in control of their lives. The advertisements appear to be creating children out of women. This is contrary to the upright w ay men are postured demonstrating adulthood and being in control (Carlson 2-4). The erroneous infantilization defines women as weak and unintelligent. This is a block to celebration of femininity. Instead of encouraging girls to grow into strong women, advertisement in magazines and other media inspire girls to develop into women with childishness. Some advertisements appear to be inspiring women to act like children to be considered feminine and sexy. The antifeminist image below from maxim is an example of such appeals.

Organizational Analysis Case Study Essay Example | Topics and Well Written Essays - 2000 words

Organizational Analysis Case Study - Essay Example It is the hope of this author that by analyzing the aforementioned determinants, the reader can come to a more informed and effective level of understanding with regards to how these determinants impact upon the overall level of profitability that the Home Depot has been able to enjoy within the past several years. Although it cannot be considered a step-by-step color by the numbers approach to success, mirroring the strategy and organizational approaches that the Home Depot has engendered will necessarily lead a given entity and/or organization to experience a higher level of success than they may otherwise have enjoyed. However, it must be cautioned that the Home Depot’s success story is ultimately one that is defined by current market conditions and pass eventualities. As such, the level and extent to which success can be defined for a given institution or business entity merely by following such an approach is necessarily limited. It is the hope of this author that such a level of analysis will enable the reader to come to a more appreciable level of understanding with regards to the direction to which the Home Depot should move within the coming months and years as a way of solidifying its place within the current market. Organizational Structure As with many retail giants that exist within corporate America, the Home Depot is organized under a chairman, Board of Directors, regions, and individual store managers. Such an organizational structure has not always existed for the Home Depot; rather, it was born out of a measure of success that the initial Home Depot offering was able to engender within the market. For growth and experience a rapid level of integration of success with regards to consumer needs and overall levels of profitability, such an organizational structure, mirroring many other existing corporate chain, was affected. This technique is an effective means of providing a degree of sequential management oversight and key strategy imple mentation with regards to the way in which the firm continues to grow and expand within the near future. Naturally, the key issue comes down to what degree of leverage and decision-making the board of directors leave up to the regional directors and the individual store managers; too great a degree of freedom necessarily decreases the effective level of oversight and strategy implementation that can be effected whereas too close a level of constraint can stifle any best practices that are region or geographic/demographic specific. Internal Environment: The internal environment is oftentimes defined as the events, entities, factors, conditions, and particularly the behavior of the stakeholders involved (the employees). Within such an understanding, the mission statement of the organization, the leadership styles employed, and the organizational culture are all core facets of what defines the internal environment with a Home Depot. Whereas the leadership style has briefly been referen ced above, the culture will be discussed at some link below, the court level of importance that must be understood with regards to the internal culture and environment that exists within the Home Depot is most certainly contingent upon the mission statement. As such, the mission statement for the Home Depot is as follows: â€Å"