Monday, December 30, 2019

State Sovereignty vs. Environmental Sustainability Essay

State Sovereignty vs. Environmental Sustainability With humanities growing knowledge of skills and technology, we have been able to manipulate nature to meet the growing needs of humans. By doing this humans have fished, gathered species, hunted for food, fuel, and shelter. Humans have domesticated plants and animals, cut forests, used anything from fire to technological advancements to alter habitats, and have significantly changes chemical hydrological and geochemical cycles. As a result humans do not reflect what life on earth is, but changes to landscape and sea reflect human culture. As species die, humans lose their food, medicines and industrial resources and products that supply today for tomorrow. For humans to†¦show more content†¦As third world countries try to compete with their flourishing neighbors, earth’s natural resources have been stressed to an unsustainable level which poses two main problems. Humans moving from rural to urban areas of the country allow people to use resources that wouldnâ₠¬â„¢t have been available if local sustainable lifestyles had been maintained. And second, as the human population drastically increases, resources needed per capita increases, consequentially adding stress on the environment. 1 As need for resources increased, so did technologies in transportation, which allowed for extensive logging in tropical rainforest. The degradation of such habitats continues to result in the loss of an enormous amount of species. Scarcity of natural resources has posed a large problem not only on the earth, but has created conflict among countries. Disagreements according to the specific details of environmental problems and how to solve them have created problems in international relations. The intractable difference between all countries who express concern is their sovereignty. â€Å"The dominant tradition within International Relations is state-centric, centered around concepts of state sovereignty and the beliefs that states are the primary acto rs in international affairs and that international affairs and international politics are largely driven by states pressing their interest.†2 Environmental problems usually affect more than oneShow MoreRelatedPollution Is A Business Problem1724 Words   |  7 Pagesrelation to pollution, the role of corporations and other stakeholders in addressing these issues, and develop a plan for businesses to tackle these issues in the future. Pollution is a business problem and can be prevented by implementing unique environmental programs into all businesses. Pollution â€Å"In 2014, 92% of the world population was living in places where the WHO air quality guidelines levels were not met.† (World Health Organization, September 2016) Pollution has many different causes rangingRead MoreReading 7 : Bell Money And Machine Word Count 400 Essay1600 Words   |  7 Pagesencouraged by owners of the means of production seeking to increase profits, drive the expansion of production and consumption simultaneously. This process leads to a cycle of production demanding more production, because all sectors of society (the state, organized labour, and private capital) depend on continued economic growth to solve problems, such as unemployment generated by mechanization, which are created by growth itself. As more production is required to keep up with demand so too is theRead MoreIntra And Inter Generational Equity2057 Words   |  9 PagesPresent economic sustainability concept tries to maximize income flow while preserving stock of assets or capital as much as possible. According to Hicks (1946), people’s maximum sustainable consumption is the amount that they can consume without impoverishing themselves. Economic efficiency plays a key role in ensuring optimal consumption and production. Such unrestrained economic growth is unsustainable and has practical limitations in applying the economic sustainability rule without additionalRead MoreDevelopment and Globalisation Essay7740 Words   |  31 Pagesstarted to develop caused by different development patterns and speeds. The Development gap †¢ The gap between rich and poor countries †¢ Most commonly, the gap is thought of in terms of income/economics †¢ It also social, environmental and even political aspects There was a suggested North/South divide originating from the Brandt report in 1980, where the north accounted for 80% of GDP but only 20% of the population; however this too requires some artistic licence and is aRead MoreThe Effect of Globalisation on the Development of Underdeveloped1 Economies7888 Words   |  32 Pagesdevelopment. INTRODUCTION Globalisation constitutes a critical motivation for development in the contemporary world of today as a result of the challenges it poses to nation states. The equation of global influence is fundamentally determined by a vibrant economy that is characterised by inherent ability to sustain a steady state growth path and development. Theories of economic growth (both neoclassical and endogenous models) converge on the fact that technology is the driving force of economic growthRead MoreInternational Management67196 Words   |  269 PagesInc., including, but not limited to, in any network or other electronic storage or transmission, or br oadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on recycled, acid-free paper containing 10% postconsumer waste. 1 2 3 4 5 6 7 8 9 0 QDB/QDB 1 0 9 8 7 6 5 4 3 2 1 ISBN 978-0-07-811257-7 MHID 0-07-811257-5 Vice President Editor-in-Chief: Brent Gordon Vice President, EDP/CentralRead MoreNstp Handouts13038 Words   |  53 Pagesprotect its citizens. In turn, it shall be the responsibility of the citizens to defend the security of the state and in fulfillment thereof, the government may require each citizen to render personal, military or civil service. †¢ What are the goals of the State from among the youth in nation building? In recognizing the vital role of the youth in nation building, the state shall promote their civic-consciousness and develop their physical, moral, spiritual, intellectual and socialRead MoreStabilisation in Investment Contracts and Changes of Rules in Host Countries: Tools for Oil Gas Investors34943 Words   |  140 PagesPipeline Project................................................................................43 3.3.2 The BTC Pipeline Project ....................................................................................................46 3.4 CAN THE STATE BIND ITSELF BY CONTRACT? ..............................................................................48 3.5 SUMMARY ................................................................................................................................Read MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesD421.E77 2010 909.82—dc22 2009052961 The paper used in this publication meets the requirements of the American National Standard for Information Sciences—Permanence of Paper for Printed Library Materials, ANSI Z39.48-1992 Printed in the United States of America 2 4 6 8 9 7 5 3 1 C ONTENTS Introduction Michael Adas 1 1 World Migration in the Long Twentieth Century †¢ Jose C. Moya and Adam McKeown 9 †¢ 2 Twentieth-Century Urbanization: In Search of an Urban Paradigm forRead MoreRacism and Ethnic Discrimination44667 Words   |  179 Pagesof the study 2.1 Scope and methodology 4 7 7 3. Racism and individual and collective human rights 3.1 A note on cultural and ethnic identity 9 11 4. Racism: colonial inheritance 4.1 Nicaragua: multiethnic and pluricultural state 4.2 The historic roots of differences, discrimination, and racism 4.2.1 Spanish Conquest and its repercussions in Indigenous cultures of the Pacific, Central and North 4.2.2 English colonization in the Caribbean Coast region 4.2.3 The Liberal

Sunday, December 22, 2019

Bullying And Its Effects On Children - 1990 Words

2.2 Overview: In the next 7 minutes, a child in the U.S. will be bullied. It may be the son or daughter of someone you know. Worse, it may be your own. Meanwhile, only four out of 100 adults will step in to stop it. And only 11 percent of the child’s peers might do the same. The rest 85 percent will do nothing. Every day in America, more than 160,000 children miss school out of fear of being bullied, according to National Education Association estimates. Bullying takes many forms, ranging from the seemingly innocuous name-calling to the more harmful cyberbullying to severe physical violence. It happens everywhere, at all times to the most vulnerable of kids, especially those who are obese, gay or have a disability. And besides the physical, emotional and psychological tolls it imposes on victims, bullying produces adverse socioeconomic outcomes. The Association for Psychological Science recently found that those who are bullies, victims or both are more likely to experience p overty, academic failure and job termination in their adulthood. In addition, they are likelier to commit crime and abuse drugs and alcohol. For schools, the financial burden caused by bullying is not to be ignored, either. According to a National Association of Secondary School Principals report, the average public school can incur more than $2.3 million in lost funding and expenses as a result of suspensions, expulsions, vandalism, alternative placement and lower attendance. There are differentShow MoreRelatedThe Effects of Bullying on Children1344 Words   |  5 Pages Bullying in schools is believed to be a normal part of school life, however, when people begin to have this mentality, they forget that bullying is physically and psychologically harmful to both the bully and the victim, therefore, bullying must be eradicated from schools by raising awareness and increasing supervision. The act of bullying or the fear of being bullied underlies almost everything kids do these days. No longer can students leave the gossip and self-doubt at school and go home forRead MoreBullying And Its Effects On Children1413 Words   |  6 PagesIntroduction Bullying is considered to be aggressive behavior that is repeated or has the potential to be repeated, over a period of time. The actions of bullying can include spreading rumors, making threats, verbally or physically attacking someone, or purposely isolating someone from a group. As children attempt to make sense of traumatic events, new behavioral problems can stem from re-experienced occurrences. Some children affected may disassociate themselves from the situations and absorb themselvesRead MoreBullying And Its Effects On Children1476 Words   |  6 Pagesseveral decades, bullying has spread significantly. It has been present all over the world for as long as people can remember. And when technology was released, it created new ways for people to communicate, which made bullying become even worse than before. Adults, teenagers, and children that are all the same are being bullied. Bullying can take form in many different ways, as well as it can affect the victim, and people ar e also able to stop the behavior. THE TYPES OF BULLYING A bullying victim canRead MoreBullying And Its Effects On Children1181 Words   |  5 PagesBullying is unwanted behavior that causes a child to feel isolated and alone. In order for an act to be considered bullying the act has to be, or be able to be repeated multiple times. Bullying can be done verbally by teasing, name-calling, taunting or inappropriate sexual comments directed at someone to purposefully upset them. Bullying can be done socially by isolating students on purpose, telling other students not to play with them, spreading rumors about students or attempting to embarrassRead MoreBullying And Its Effect On Children1528 Words   |  7 PagesIntroduction Bullying can happen anywhere and to anyone whether it is online or in person. It can happen at school, in your neighborhood, or while your on-line. â€Å"Bullying is when someone is being hurt by words or by actions on purpose.† â€Å"Cyberbullying is using technology - internet, email, cell phones, social media, pictures - to hurt or harm someone.† It can have a major effect on the bully and the victim both. But, bullying is not just name calling, it is also teasing, spreading rumors, leavingRead MoreBullying And Its Effect On Children1533 Words   |  7 PagesBullying can happen anywhere and to anyone whether it is online or in person. It can happen at school, in your neighborhood, or while your on-line. â€Å"Bullying is when someone is being hurt by words or by actions on purpose.† â€Å"Cyberbullying is using technology - internet, email, cell phones, social media, pictures - to hurt or harm someone.† It can have a major effect on the bully and the v ictim both. But, bullying is not just name calling, it is also teasing, spreading rumors, leaving someone outRead MoreBullying And Its Effect On Children1366 Words   |  6 Pagescausing this behavior. Primary school is an especially tough time for our young ones. If educators are really looking to put an end to bullying, they have to attack it from the root of the problem (Linder-Altman). What a child is wearing will not get them bullied, it depends on the bully. Making uniforms mandatory in efforts to decrease bullying, only teaches our children that the only way to be accepted is by conforming which is not what we should be pushing for. It’s important to attack the problemRead MoreBullying And Its Effects On Children864 Words   |  4 PagesKerianna Rimmer Have you ever been bullied? Have you ever bullied someone? Bullying has become a huge issue. It is occurring all across the world. There are a few different types of bullying, which I will be discussing. First, bullying is unwanted, aggressive behavior among children. The behavior is repeated, or has the potential of being repeated. Both kids who bully and are bullied may have serious, lasting problems. Bullying is a form of behavior in which someone repeatedly and intentionally causesRead MoreBullying And Its Effect On Children1144 Words   |  5 PagesBullying is found in elementary, middle, and high school all around the world. School bullying occurs at similar rates such as cultures, countries and educational settings. It can take many direct and indirect forms, like physical violence, name calling, taunting, teasing, horrible rumors, and social exclusion. Since the late 90’s, several school shootings committed by the victims of the school bullying have brought media attention to the issue. First, bullying depends upon imbalance of power,Read MoreBullying And Its Effect On Children1072 Words   |  5 PagesThere are many non-violent ways in which a Christian should respond to any type of bullying. These can include physical bullying, social bullying, cyberbullying and many more. Bullying is the act of intentionally harming others through harassment, assault or manipulation. Source A is an example of how a student had been bullied in grade school. When they got to a bigger school called Junior High, they had less chance to interact. One day that student had come to the cafeteria where the other student

Saturday, December 14, 2019

Management and Cost Accounting Assignment Free Essays

B313F Management and Cost Accounting Assignment 1 Date due:29 October 2008 Weighting:15% of the total marks of the course Question 1(25 marks) Mini Case – Seto’s Storage Warehouse Paul Seto owns and manages a commercial storage warehouse. He stores a vast variety of perishable goods for his customers. We will write a custom essay sample on Management and Cost Accounting Assignment or any similar topic only for you Order Now Under the existing pricing policy, he has charged customers using a flat rate of $2. 40 per kilogram per month for goods stored. His storage warehouse has 10,000 cubic metres of storage capacity. In the past two years, Seto has become dissatisfied with the profitability of the warehouse operation. Despite the fact that the warehouse remains relatively full, revenues have not kept pace with operating costs. Recently, Seto approached his accountant, Albert Lo, about using activity-based costing (ABC) to improve his understanding of the causes of costs and revise the pricing formula. Lo has determined that most costs can be associated with one of four activities. Those activities and their related monthly costs, volume measures, and volume levels for 2008 are as follows: Activity |Cost |Monthly Volume Measure | |Send/receive goods | $80,000 |Weight in kilograms – 50,000 | |Store goods | $8,000 |Volume in cubic metres – 800 | |Move goods | $10,000 |Volume in square metres – 500 | |Identify goods | $3,000 |Number of packages – 500 | Lo has also collected last month’s information on the following 3 customers whose goods were all received on the first day of last month. |Customers |Weight of Order |Cubic Metres |Square Metres |Number of Packages | | |(Kilograms) | | | | |Sunshine Co. |20,000 |600 |30 |10 | |Best Buy Co. 20,000 |400 |20 |40 | |Chow’s Trading |20,000 |200 | 100 | 160 | Seto would like Lo to perform some analyses based on the above information and data in order to evaluate whether to use ABC. Required: a. Determine the price to be charged to each of the 3 customers under the existing pricing policy. (3 marks) b. Based on the monthly activity cost and volume data provided, determine the amount of cost assigned to each of the 3 customers. 10 marks) c. Determine the price to be charged to each of the 3 customers using activity-based costing (ABC), assuming Seto would base the price on the cost determined in part (b) plus a markup of 40 percent. (3 marks) d. Critically discuss whether Setoà ¢â‚¬â„¢s existing pricing policy captures the costs incurred to provide the warehouse services. (5 marks) e. A cost hierarchy categorizes costs into different cost pools on the basis of the different types of cost drivers or cost-allocation bases. Describe the four levels of a manufacturing cost hierarchy under the ABC system. 4 marks) Question 2(25 marks) Antique Furnishings Ltd. is a Yuen Long based manufacturer making three unique wood products: bed-frames, coffee tables, footstools. These products are completely carved by hand by skilled craftspeople who have been trained in making these products. Since it takes about a year to train each craftsperson, the labour cost is a fixed production constraint over the short term. For the year ended 31 December 2008, the company expects to have 34,000 available labour hours. The average hourly labour rate is $25. Information regarding the current product line is as follows: Bed-framesCoffee tablesFootstools $ $ $ Selling price900 680 240 Variable costs: Direct material220 160 60 Direct manufacturing-labour costs 300 275 75 Indirect manufacturing-labour costs 80 40 21 Other indirect manufacturing costs100 80 20 Variable selling expense 20 15 10 Variable manufacturing costs are variable with respect to units produced. Variable selling expenses are variable with respect to units sold. Fixed costs: Indirect manufacturing-labour costs 80,000 Other indirect manufacturing costs 70,000 Selling administration 75,000 Required: a. Compute the contribution margin per unit for each of the three products above. (6 marks) b. Assuming that the market demand exceeds the company’s production capacity for all products, determine the number of units of each product that the company should make. (Hint: You need to maximize the contribution per unit of the scarce resource. ) Calculate the profit before tax based on your determination of units of each product. (7 marks) c. Assuming that the company has a policy of devoting between 20% to 50% of its available skilled labour capacity to one product, determine the number of units of each product that the company should make and calculate the maximum profit before tax. (7 marks) d. Discuss how managers decide whether a cost is a direct or an indirect cost and describe the factors that will affect the classification of a cost as direct or indirect. (5 marks) Question 3(25 marks) DVD Express is a large manufacturer of affordable DVD players. Management recently became aware of rising costs resulting from returns of malfunctioning products. As a starting point for further analysis, Bonnie Lee, the controller, wants to test different forecasting methods and then use the best one to forecast quarterly expenses for 2009. The relevant data for the previous three years follows: 2006Return 2007Return2008Return QuarterExpensesQuarterExpensesQuarterExpenses 1$15,0001$16,2001$16,600 217,500217,800218,100 318,500318,800319,000 418,600417,700419,200 The result of a simple regression analysis using all 12 data points yielded an intercept of $16,559. 09 and a coefficient for the independent variable of $183. 22 (R-squared = . 27, t = 1. 4, SE = 1128). Required: a. Calculate the quarterly forecast for 2009 using the high-low method and regression analyses. Recommend which method Bonnie should use. (15 marks) b. How does your analysis in requirement #1 change if DVD Express manufactures its products in multiple global production facilities to serve the global market? (5 marks) c. How do we know when high correlation exists? Explain wh ether high correlation is the same as cause and effect? (5 marks) Question 4(25 marks) Quik Printing Inc. , is a rapidly growing company that has not been profitable despite increases in sales. It has hired you as a consultant to find ways to improve the situation. You believe that the problem results from poor cost control and inaccurate cost estimation on jobs. To gather data for your investigation, you turn to the accounting system and find that it is almost nonexistent. However, you piece together the following information for April: †¢ Production 1. Completed job 101. 2. Started and completed job 102. 3. Started job 103. †¢ Inventory values: 1. Work-in-process inventory: |March 31: Job 101 | | | Direct material†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. $ 2,000 | | Labor (960 hours ( $10)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ | 9,600 | |April 30: Job 103 | | | Direct material†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. |$ 1,600 | | Labor (1,040 hours ( $10)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ | 10,400 | 2. Each job in work-in-process inventory was exactly 50 percent completed as to labor hours; however, all direct material necessary to do the entire job was charged to each job as soon as it was started. 3. There were no raw-material inventories or finished-goods inventories at either March 31 or April 30. Actual manufacturing overhead was $20,000. †¢ Cost of goods sold (before adjustment for over-or underapplied overhead): |Job 101 | | | Direct material†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ | $ 2,000 | | Labor†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. | ? | | Overhead†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ | ? | |Total†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ | $ 30,800 | | | | |Job 102 | | | Direct material†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ? | | Labor†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. | ? | | Overhead†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ | ? | |Total†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ | ? | †¢ Overhead was applied to jobs using a predetermined rate per labor dollar that has been used since the company began operations. †¢ All raw materials were purchased for cash and charged directly to Work-in-Process Inventory when purchased. Raw material purchased in April amounted to $4,600. †¢ Direct-labor costs charged to jobs in April totaled $32,000. All labor costs were the same per hour for April for all laborers. Required Write a report, with supporting calculations, to management to show the following: a. The cost elements (direct material, labor, and overhead) of cost of goods sold before adjustment for over-or underapplied overhead for each job sold. (14 marks) b. The value of each cost element (direct material, labor, and overhead) for each job in work-in-process inventory at April 30. (7 marks) c. Over-or underapplied overhead for April. (4 marks) How to cite Management and Cost Accounting Assignment, Papers

Friday, December 6, 2019

SWOT Analysis in Strategic Marketing Planning

Question: Discuss about the SWOT Analysis in Strategic Marketing Planning. Answer: Introduction: Marketing is the first step for British Airways towards the attainment of firmness in the reputation. The earlier sentence contradicts the third position of the concept of marketing in the lecture slides. As a matter of specification, marketing is the assemblage of buyers and sellers. Effective adherence to the standards and codes of market legislations help the organizational personnel to indulge into fair completion with the contemporary brands. Typical example in this direction is the competition policies. Here, the example of joint venture with the Marks and Spencer proves beneficial in terms of introducing lucrative deals, trades and transactions with the buyers. Herein, lays the consciousness of the organizational personnel towards the purchasing power of the customers. This consideration is the foundational base towards efficient and effective marketing (Gordon 2012). Market research is a beneficial tool in adding firmness into the position of the organization within the compe titive ambience. The behavioral conduct of consumers can be considered as a segment of marketing. Delving deep into the mindset of the customers adds appropriateness within the action of marketing. From this perspective, the step of coloring of the tail of the plane proves appropriate. This step reflects the attempts undertaken by British Airways to influence the purchasing decisions of the customers by adding spice and variety in the life of the passengers (Kim et al. 2012). Provision of free foods by the organization facilitates the low-income group customers, which ceases with the aspect of charging. The aspect of charge subside the purchasing power of the customers. This motive compels them to suffer from inferiority complex, which bears correlation with the poor quality of decision-making (Ayub et al. 2013). This maintenance highly influences their purchasing power and buying decisions. Target segmentation is the stage, which leads to the minds of the customers. Bearing in mind the lifestyle, income, specific tastes and preferences of the customers helps the organizational officials in the achievement of positive results. The decision to charge for the foods acts as a deviation of this consideration. Marketing mix is a typical example, which would prove beneficial in identifying the target of the organization. The attribute of efficiency relates with the addition of value in the profit margin, which possesses flexibility for the organization to penetrate into foreign markets (Wan 2012). Consideration of internal and external environment acts assistance for British Airways in expanding their business. Beautification of the internal environment leads to the modification of the external environment. Herein, lays the symbolic significance of the inbound and outbound logistics of the value chain analysis. Herein, lays the financial flexibility to engage into joint venture with Marks and Spencer. This flexibility helps the organizational personnel to maintain the equilibrium between the supply and demand, which is a gradual progression towards the attainment of sustainable growth (Ayub et al. 2013). References Ayub, A., Razzaq, A., Aslam, M.S. and Iftekhar, H., 2013. A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning through marketing intelligence.European Journal of Business and Social Sciences,2(1), pp.91-98. Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), pp.122-126. Kim, K.H., Jeon, B.J., Jung, H.S., Lu, W. and Jones, J., 2012. Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image.Journal of Business Research,65(11), pp.1612-1617 Wan, X., Evers, P.T. and Dresner, M.E., 2012. Too much of a good thing: The impact of product variety on operations and sales performance.Journal of Operations Management,30(4), pp.316-324.